???????? EAT ?? ????? ???? ???? ?????????? ??? ?? ???? ???? ???? ????? ????? ????? ????? ???? ??????? ???? ????? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????????? ?? ^?? ????? ?????? ?? ????? ????? ??????? ????? ? ???? ?????.